The new visual identity for Kronospan Foundation promotes the values and principles underlying each project the Foundation operates: respect for nature, encouraging excellence in education and supporting young talent. Therefore, we wanted this new identity to be a simple, easily identifiable and relevant to our work. The colors chosen in shades of green and blue, refers to the two areas that we draw particular attention – the nature and education, while combining the two fonts of logotype highlights the close link that exists between the Foundation and the Kronospan company.
The new website is structured in a simple and userfriendly manner, highlighting three main issues – who we are, what we do and the projects in which the Foundation has been investing over time. Our goal was that they would be closer to be closer to their partners and supporters, but also to those who want to join in by a current and interactive online presence. Throughout the website, the visitors can find details about current and completed projects, and about the motivations behind each action in order to help through donations directed to all those in need!